Savvy music educators know that getting students signed up for their program is a critical part of the job. If your program isn’t growing, it isn’t thriving. Having a great recruitment and retention strategy not only keeps your ensembles sounding great, but also helps expand your budget, secure support from the community, and show value to administrators.

Most importantly, you’re sharing the benefits of a musical education to as many students as possible.

What should a recruitment and retention strategy look like? What can you do this spring to make sure enrollment numbers look great in the fall? In this episode I’m joined by Wendy Higdon, a fabulous band director and recruiting expert, to answer these questions and more. We’ll go over a long-term recruiting timeline, look at simple things you can do this week to improve retention, and share our favorite resources for this crucial topic.

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